MyTwelve app for iPhone and iPad

My12 is a totally free app to share your favorite wristshots and other watch poses with fellow watchlovers from around the world.

No matter how many watches you own and how little or how much they cost, the only thing that matters is: do you love watches so much you want to take pictures of them even when you really shouldn’t? If so, you’re welcome to join the rest of us irrational, twisted and obsessive members of the My12 club!

Because we believe in quality over quantity, and curation is part of the fun of collecting, there is one ground rule here at My12: you can only display up to 12 of your photos in your personal album at a time... If you want to add a new one beyond that, you’ll have to make the tough decision to delete one!

My12 offers the following functionalities:

*Take and/or publish pictures of your favorite watches, whether on your wrist or any other creative pose that comes to mind - it doesn’t matter if it’s your 1st or 100th picture of the same watch, and no one cares whether you own it or are just trying it on.
*Choose to follow in your stream not only specific people but also specific watch brands or watch models. That means you see pictures not only from people you know whose tastes you like but also of the actual watches you love.
*A personal album of up to 12 photos at a time, which also serves as your profile visible to others, expressing your taste in watches and watch photography.

About

My12 was recently set up by 3 friends who love watches and wanted an easy way to share wristshots with each other and discover ones from other people.

We’re still in super early days, and mostly doing this in our spare time, so thank you in advance for your patience and any suggestions.

We like to think that with the input of watchlovers from around the world, we will, over time, be able to create an authentic experience that does justice to the passion and values of watchmaking.